Umm Qais urban development revolves around incorporating the history of the city Gadara, the Jordanian culture, the surrounding natural and landscaped environment while most importantly emphasizing on the overwhelming view of Tiberias sea; A view of the water rarely found within the hilly deserted terrain of the country Jordan. 

Inspired by the existing touristic context, the city concentrates on the experience. Travelers look for outdoor activities, learning, personal enrichment and entertainment, while residents look for day to day conveniences, excitement and belonging. The masterplan is designed according to themes to create a humane signage and orientation mode within the place with also a better tourism attraction- a destination experience. The themes will include the Interpretation and storytelling of the place, the use of landscapes, climate and topographies and culture for an overall local experience. The project provides a network of entertainment and a proper infrastructure for a successful tourism destination.

Umm Qais will seek to interpret facilitates to connect between the interests of the visitor and the meanings of what they see and experience. Most simply, it will tell true and compelling stories of the place, people, and the events.