Where nature is the mother of design
This master plan for the Dead Sea area captures the spirit, character and identity of the Jordan Rift Valley, while serving the existing Conference Center and its relation to the surrounding resort facilities. The use of ingenious architectural design solutions enhances the character of the place and its unique environmental features. The concept was created to counter the problem of a disconnect that existed between the two sides of the main thoroughfare and between the existing convention centre and its surroundings. Thus the revival of the rifts leading into the Dead Sea creates a profound statement of sensitivity to the site’s heritage and ecology.