maisam devised a striking showroom design that responded to the client’s promise of newness and consequent metamorphosis from a local provider to a regional corporate house through a re-branding and a re-structuring exercise. The interior design not only addresses this newness but it also carries the visitor through a journey, communicating various layers of what the Maani brand name has to offer now and in the future. The flexibility of levels and materials not only allows for elegant display but also suggests that the only constant being offered is change.