Al Jurf Development

Location: Abu Dhabi, UAE
Type: Masterplan
Client: Imkan
Year:

The Concept draws its inspiration from the emirates rich and solid history, its past legacies, and its ever growing outlook into the future. It looks at the victorious accomplishments of Sheikh Zayed; Unity of the emirates, planting one million trees in the desert…and many others. it looks at a place that is true to its values and traditions while welcoming the world with open arms and outstanding hospitality, It also looks at the people of the Emirate who seek the highest standard of education and enlightenment, the people who stand proud, rooted and loving to their land. The project approach takes the Emirates heritage and elevates in celebration of what it has become and where it is heading in the future, it aims to reflect SZ’s visionary outlook and materialise as the persona of his vision and the Emirati people.

The design translates elements of the past and future into two layers, one which is the roots, the history and the heritage an enclosure at ground level that connects with the natural environment and is a playful platform acting as a continuation of the master plan tapestry. The other layer is one that is looking to the future, seeking the vision and the view, it is open and transparent connecting with the sea ahead and the horizon beyond.

A place that is true to its values and traditions.