A project located in the Petra Region as part of our social responsibility program and in collaboration with the Petra Tourism and Development Region Authority (PTDRA). Petra -a World Heritage Site- may be Jordan’s most valuable treasure and is undoubtedly one of the most iconic, although it suffers from a range of economic, social and developmental challenges which stunts its socioeconomic growth.

In Al-baida, is a distinctive location with towering rocks and beautiful nature, beside the UNESCO protected site, comes this project as a pilot with the vision of establishing an environmental tourism model that is built and operated by the local community, based on local culture in terms of experience, one that is sustainable socially, economically and environmentally.

Among its many design attributes, Earth Architecture might be the most unique, the project is currently being prototyped and will be constructed using Rammed Earth Construction. The local Community is being trained on this environment friendly, low- on-water technology utilizing the site’s earth as the main building material.